Most Popular Wallpaper Printing Technologies
Once a preserve of the rich, wall cladding has become less expensive every passing year, with many homes and offices now able to reap its benefits. And even custom printed wallpaper is nowadays quite affordable, especially with printing technologies having become more versatile and cost-effective. Want to know some of the most popular wallpaper printing technologies in the industry? Here are three of them.
Digital Printing
Did you know that most of today’s wallpaper revival is attributed to digital printing technology becoming more and more cost-effective and accessible? Of course, that’s not to mention the Millennial consumer’s preference for customised wallpaper solutions, such as those you will find at Wallpassion. The store is known for advanced digital printing technology, which ensures that its products have exceptional clarity and vibrant colours. The high resolution allows for intricate designs and fine details, resulting in stunning, lifelike imagery.
In digital printing technology, patterns don’t have to repeat, and you can send your wallpaper design straight to the operator without the need for custom hardware. In a nutshell, digital printing is the best bet if you’re printing plenty of short runs.
Conventional Printing
Conventional wallpaper printing technologies cover techniques like flexographic printing, screen printing, and gravure printing, with the latter ruling supreme in this category. First introduced in the mid-20th Century, gravure has revolutionised the wallpaper industry like no other. This technology involves engraved steel rollers, which are submerged in ink. There is a blade that removes excess ink from the rollers as they rotate before they transfer what’s left onto the substrate. One advantage of this technology is the fact that it’s less labour-intensive compared to screen printing.
Inkjet
This technology basically boils down to print heads ejecting ink droplets onto the substrate directly to form a desired image. Depending on their preference, users can choose between drop-on-demand and continuous inkjet technologies. In the drop-on-demand technology, ink drops are produced as needed to form an image, while the latter forms images by deflecting selected droplets from a continuous ink flow.
