SEO 101: How to Select a Keyword Research Tool

Search engine optimisation (SEO) is the most preferred method of acquiring traffic as it delivers organic traffic, and its results are long-term. To ace SEO, you need to conduct proper keyword research, which means you must find the best keyword research tool. In this article, we look at the criteria for selecting the right tool.

1. Usability

You should first assess the user-friendliness of the tool on your wishlist. Here, I recommend Voxel as it offers excellent usability, so even if you are a beginner, you won’t get lost along the way. The app is intuitive and has a straightforward menu for easy navigation. You will surely know all the ins and outs within a few hours. What’s more? The Voxel support page has plenty of resources to help you out.

2. Features

The next thing to assess is the features. What can the SEO tool you want to buy do? You want a robust tool that can do thorough keyword research and doesn’t limit your capabilities regarding keyword organisation, search volume data and other metrics such as keyword difficulty. Voxel is a great choice here as it can help with keyword research, data analysis and, notably, content planning.

3. Pricing

Last, you want to get value for money. In terms of pricing, you have the option of going for freemium keyword research tools or paid versions. For a solid keyword research campaign, you need a paid version to avoid limitations. Luckily, Voxel has a 30-day free trial, so you can try it out first before committing.